Understanding Video Tracking in Trybe
Description
Trybe tracks performance at the individual video level using a unique Trybe ID. This allows brands and creators to see which videos are driving results.
Common Issues
- Sales not showing
- Performance looks delayed
- Numbers don’t match Meta
Why This Happens
- The video was not exported through Trybe
- URL parameters were not added to the ad
- The ad has not spent yet
- Meta over-attributes conversions
How to Fix It
- Confirm the video was exported through Trybe
- Check that URL parameters were added from the CSV file
- Allow time for ad spend to occur
- Compare videos relative to each other, not as absolute truth
Here's a video going over how to correctly set up your ads:
Updated on: 01/15/2026
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