How to Find and Recruit High-Performing TikTok Creators

Finding Creators on TikTok

When sourcing creators on TikTok, we recommend using two primary approaches:

1. Start with creators already performing well for you

Look at creators who are already making strong TikTok Shop content for your brand.
If their videos convert organically, they’re often great candidates for paid amplification.
These creators:

• Already understand your product
• Are producing content that resonates with your audience
• Require little to no creative onboarding

2. Search for creators that match your ideal vibe and audience

Browse TikTok to find creators who align with:

• Your brand’s tone and aesthetic
• Your target demographic
• The type of content that performs well in ads (clear hooks, natural delivery, strong product focus)

Focus on creators who feel authentic and comfortable on camera, not just those with high follower counts.

How to Reach Out to Creators

Once you’ve identified a creator, keep the outreach simple and value-driven.
Here’s a proven outreach message you can use or adapt:

“Hey! Just saw your TikTok Shop video — great work.
We’d love to get you on Trybe, the platform we use to run Meta ads.
You’re already doing 99% of the work. You’d just upload your videos to Trybe, and when they’re used in ads, you get paid 2–3x more.
We’re only bringing on a small group of creators we think will absolutely crush it.
Happy to send more details if you’re interested.”

Updated on: 01/22/2026