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> Use this file to discover available pages before exploring further.
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# Meta Ads Setup with Trybe Creatives

**Description**
This article outlines recommended Meta Ads setup when running Trybe creator content. This is **based on what we’ve consistently seen work well across brands**, but your setup may differ depending on budget, audience, and goals.

### Recommended Campaign Structure
Most brands see strong results organizing campaigns **by product**.
For each product:
* One **Testing** campaign
* One **Evergreen** campaign
This helps separate new creatives from proven winners.

### Testing Campaign Best Practices
* Launch all new creator videos in the **Testing** campaign
* Use a **CBO structure**
* Apply **minimum spend rules** early to force spend
* Give each creator their own ad set when possible
* Aim for **3–6 ads per ad set**
This ensures creatives get enough delivery to gather meaningful data.

### Evergreen Campaign Best Practices
* Move top-performing creatives into Evergreen
* Use fewer ad sets with proven ads
* Optimize toward ROAS
* Remove spend rules and let Meta optimize naturally

### Whitelisting Setup Tips
* Enable partnership ads
* Select **creator identity first**
* Use first identity only for a more native feel
* Turn off creative enhancements unless intentionally testing

### Important Note
This is **not the only way to structure Meta ads**. Different brands, budgets, and audiences may see better results with different setups. This reflects what we’ve seen consistently work across both brand and creator programs using Trybe.

### Common Mistakes to Avoid
* Launching creatives directly into Evergreen
* Not forcing spend on new ads
* Mixing testing and evergreen content
* Letting Meta auto-edit creatives unintentionally

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